How I Got an Entire Tribe of Entrepreneurs to Join a Fitness Challenge
As entrepreneurs, our physical health affects our productivity. I’m pretty aware of this fact, which is why I always try to get those around me to exercise, get moving, and keep their bodies in top shape.
But when someone suggested that I hold a Fitness Challenge on Facebook, I almost scoffed. I thought there was no way people would show up every day to exercise on Facebook. And even if they did, no more than 20 people would turn up.
I was wrong.
The group now has over 200 members! How did I do it?
Well, read on and I’ll tell you.
Why Did All These People Sign for The Challenge?
I like to think that the challenge was organized by the Explore Protech Tribe; I was just along for the ride. It started as a conversation between me and Steven Westwood, my career coach. As other tribe members heard about it, they wanted to join.
I asked a few people why they joined, and it came down to three simple reasons.
The Challenge Was Short and Simple
When many people think of exercise, they think about physically tasking activities that go on for 30 minutes on average. But it doesn’t have to be the case. The WHO recommends 75-150 minutes of vigorous-intensity aerobic physical activity throughout the week, instead of focusing it on one or two sessions.
By keeping it short, participants could make up the recommended 75 minutes throughout the week without carving out huge chunks of their day. Since most people can find pockets of 10-minutes in the day, they were glad to join.
It Offered Motivation
Exercise is one of the best things you can do for your body – everyone knows this. But sadly, we don’t exercise as much as we should. Because I have a degree in physical therapy, I know how the cumulative effects of physical inactivity can affect your health. But I also know from experience that it’s hard to find the motivation to get moving.
By shooting the challenge live on Facebook, I wanted to give people an appointment where they had to pick a time and show up – a kind of motivation. I also wanted to show that I was doing the exercises every day, same as everyone else.
And it worked. Even though many people weren’t able to attend the live sessions, they still logged on later in the day to complete their exercises.
There Was a Community
One thing I didn’t plan or expect was the effect of community. It was so profound that the tribe actually set up a bi-weekly zoom meeting where everyone could catch up on the exercises they missed.
There are also the comments like “I look forward to these every day” on Facebook that made everyone realize that they weren’t in it alone. And because they were simple beginner exercises, there really was no barrier to entry. People just showed up.
What I’ve Learned So Far
I’ve learned more than I thought I could ever learn during this challenge. But I’d like to share the ones I think are most important.
A Support System is Critical for Success
Everyone needs a support system. But I dare say that entrepreneurs need it even more because of all the uncertainties of running your own business. It really helps to have a group of people who are always there for you.
I knew all of this but experiencing it really consolidated my thoughts. Everyone was so excited about the challenge that I knew I just had to see it through.
Knowing that you have a community of smart and successful entrepreneurs looking out for you is, in many ways, better than having a fairy godmother. I highly recommend that anyone looking to succeed in business join the Explore Protech Tribe. I can honestly say that joining is one of the best decisions I’ve ever made.
Simple is Always Better
I think one of the reasons people find it difficult to exercise is they think of all the energy and time they have to put into it and get discouraged.
At first, I thought limiting the exercises to 10 minutes would be too basic, but it turned out to be exactly the right recipe.
And there was no production-level quality either. It was just a copywriter challenging people to move by filming himself in his house.
As a participant said, “seeing you recording in your home like that makes it more relatable, and it’s easier to connect with you and join the exercises.”
The simplicity also inspired another tribe member, Miss Kiff to begin her own 30-Day Yoga challenge. I found that by keeping it simple, you can act faster, and even inspire people along the way.
Showing Up is The Hardest Part
I learned this from my experience and from watching people who enjoyed the challenge. Once you’ve mapped out your journey, all you have to do is walk it. I knew I wanted it to last 30 days, and I made a list of simple exercises people can do.
But somehow, I was still worried. I didn’t know if people would show up or if they’d enjoy the exercises.
After the first day, most of my worry disappeared. From then, it was about showing up and doing my part and trusting everyone to do their part and improve their physical fitness.
The same thing happened for people who did the challenge. They knew that they only needed 10 minutes at any time during the day to complete that day’s exercise. Showing up was basically 50% of the effort.
You may not know this but besides sharing my experience, I’ve also been secretly trying to sell you on joining the challenge. As you know, it’s simple, short, and you can do it anytime during your day. So what are you waiting for? Get moving!
Freelance copywriter and Fitness Coach.